New Media Advisors | Principal Advisor
Laura Lee
With over 17 years of experience in SEO/SEM, Laura has a proven track record of building brand awareness and driving qualified leads across industries like healthcare, hospitality, technology, and B2B. She possesses a deep understanding of owned, earned, and paid media strategies, enabling her to reach target audiences effectively throughout the entire customer journey. Laura’s experience spans both agency and enterprise-level in-house environments.
She has successfully led SEO teams at prominent organizations like WebMD and built SEO strategies from the ground up. She’s recruited and led large, global teams in long-term, multilingual audience development initiatives for brands like Randstad, WIKA, and Fairmont. A lover of languages, she speaks Spanish and is learning French, intending to be a trilingual SEO.
Laura is passionate about the interdisciplinary nature of SEO and its ability to drive success across various departments, including sales, editorial, and IT.
She enjoys spending time with her husband and two kids (and cat!) and enjoys sci-fi and fantasy media, gaming, reading, and “bookstagramming.”
Connect with Laura on Social
“Laura is an SEO and content expert of the highest quality. Even after working with her, I’ve continually referred potential clients to her who are looking for SEO advice. She’s a pleasure to work with and a true partner with all business units with whom she works.”
Meet the Rest of the Team:
Brent Bouldin
Partner & Co-Founder
As a marketer and a consultant, Brent has worked across multiple industry verticals including Financial Services, Consumer Packaged Goods, Transportation, Hospitality and Telecom.
Scott Gardner
Partner & Co-Founder
With 20+ years experience in leading Fortune 1,000 brands, Scott brings a diverse perspective and an in-the-trenches under-standing for achieving break through results in a hybrid model.
Jason Cook
Principal Advisor
Jason has 20+ years of experience working in the digital marketing realm and gaining experience across a variety of channels for some of the leading names in the financial services industry.
Stephen Settanni
Principal Advisor
Stephen carries 10+ years’ experience as a digital marketing leader specializing in driving results through organic search & developing SEO campaigns for several Fortune 500 companies.
Tom Dwyer
Principal Advisor
Tom is a seasoned leader with over 20 years of experience in digital marketing and technology. His innovative strategies and client-centric approach have driven growth for Fortune 500 brands.
