Brent Bouldin, Author at New Media Advisors

In-Housing Trends Continue

Gartner’s Annual CMO Spend Survey is always an interesting read. It provides a peak into the minds of CMOs and the issues they are dealing...

One of the most significant trends in search over the last five years has been the emergence of voice search. Whether it’s through the growth...

One of the more challenging things I’ve experienced in my career is working with companies that do not understand or appreciate the unique role...

May 15, 2020 | Deep Dives

In our last post, we talked about the ever-changing nature of search marketing and the importance of an always on Organic Search strategy. ...

May 1, 2020 | Deep Dives

I cringe every time I hear a business leader talk about their strategy in SEO as a one-time investment or question why investments they made...

In many cases, marketing leaders are brought in and asked to “modernize marketing”. I worked with a company that specifically recruited me to...