Scott Gardner, Author at New Media Advisors

Navigating SEO with Insights from the Google Search Leaks

In late-May 2024, a significant leak occurred involving a 2,500-page internal Google document, revealing over 14,000 search ranking factors,...

The Rise of Conversational AI Search The age of AI has dawned, promising to revolutionize search engine optimization. With innovations like...

Local Search is one of the most important, high-impact digital marketing channels for small, regional and national brick & mortar...

TRANSCRIPT: We all know Pareto’s principle: 80% of results come from 20% of effort. For the most part the 80:20 rule holds its weight...

Hopefully, your brand has been committed and invested in its SEO program for many years. If so, the notion of a core algorithm update is...

In October 2019, Google rolled out a groundbreaking change to its search ecosystem with the introduction of BERT. In fact, many authorities in...