SEO for Banks & Credit Unions: Drive Growth with Proven Search Strategies
Future-proofing banks, credit unions, wealth management
and insurance brands with great organic search visibility
You need your brand well-positioned in Google's results as algorithms change and as Generative AI impacts the search landscape. New Media Advisors specializes in guiding financial brands to break through success in SEO.
At New Media Advisors, we specialize in helping banks and credit unions increase online visibility, attract qualified leads, and improve customer engagement through expert search engine optimization (SEO) strategies.
With decades of experience in the financial services industry, we understand the unique challenges banks face—from regulatory compliance to fierce competition—and we deliver SEO solutions tailored to drive measurable growth. Not to mention, our founders previously led in-house SEO, content and local search at the largest bank in America.
Our team has helped regional banks, credit unions, and national financial institutions implement successful SEO strategies that attract organic traffic and convert visitors into loyal customers. New Media Advisors lives at the intersection of banking, organic search and content and integrated client-side operations.
Customers often start their journey on search engines when looking for financial products and services.
Whether they’re looking for mortgages, savings accounts, business loans, or credit cards, appearing at the top of search engine results pages (SERPs) is critical for banks to gain visibility, credibility, and new customers.
However, ranking in financial search results is highly competitive, requiring a strategic approach that balances technical optimization, high-quality content, and compliance with Google’s expertise and trustworthiness standards.
Customers often start their journey on search engines when looking for financial products and services.
Whether they’re looking for mortgages, savings accounts, business loans, or credit cards, appearing at the top of search engine results pages (SERPs) is critical for banks to gain visibility, credibility, and new customers.
However, ranking in financial search results is highly competitive, requiring a strategic approach that balances technical optimization, high-quality content, and compliance with Google’s expertise and trustworthiness standards.
Our SEO Services are Tailored for Banks and Credit Unions
- Technical SEO & Site Optimization
- Ensure your website is mobile-friendly, fast-loading, and structured for search engine crawlers.
- Fix crawl errors, duplicate content issues, and poor internal linking structures.
- Optimize for Core Web Vitals and accessibility to improve user experience.
- Local SEO & Branch Optimization
- Improve rankings for location-based searches (e.g., “best mortgage lender near me”).
- Optimize Google Business Profiles for all branch locations with accurate business details.
- Implement geo-targeted content and unique landing pages for each branch.
- Content Strategy & SEO Copywriting
- Develop keyword-optimized, educational content that speaks to customer needs.
- Craft blog posts, FAQs, and service pages that improve rankings and build trust.
- Leverage data-driven content marketing to boost engagement and conversions.
- Link Building & Digital PR
- Secure high-quality backlinks from authoritative financial industry websites.
- Leverage PR and content partnerships to boost site authority.
- Optimize internal linking strategies to enhance site structure and page rankings.
- Compliance-Friendly SEO for Financial Services
- Align all SEO efforts with industry regulations, including FDIC, NCUA, and CFPB guidelines.
- Work closely with legal and compliance teams to ensure content approval processes are smooth.
- Maintain a content review process that meets regulatory and brand standards.
- SEO Performance Tracking & Reporting
- Utilize advanced analytics to track keyword rankings, organic traffic, and conversion rates.
- Provide actionable insights and monthly reports to measure progress.
- Continuously refine strategies based on data-driven results.
Why Bank and Credit Union Marketing Teams Partner with New Media Advisors
Unlike generalist SEO agencies, we specialize in financial services. Our team consists of former in-house bank marketers and SEO strategists who understand the nuances of the industry.
With our customized SEO solutions, banks and credit unions can:
✅ Attract and retain high-value customers
✅ Improve rankings for competitive banking subtopics and keywords
✅ Strengthen local search visibility for branch locations in the markets you serve
✅ Build trust through thought leadership content that meets Google’s E-E-A-T standards
✅ Upskill their associates in the art and science of integrated SEO and content marketing (we teach clients how to fish!)
Improving In-House capabilities to unleash your brand’s potential.
We are in the business of helping brands grow website traffic, revenue and profitability with a focus on Search Engine Marketing, Content Marketing and Digital Strategy.
Our I.M.P.A.C.T. Framework allows companies to exceed their digital marketing performance targets while also reducing overall marketing spend and building in-house capabilities that sustain the company for the future.
