Quick Takes Archives - Page 2 of 2

Internal vs. External Marketing Spend (Video)

TRANSCRIPT: So, let me ask you a question. Be honest with me. Do you think that the executive team at your company knows exactly how the...

TRANSCRIPT: A debate we hear frequently centers on where to send your paid search traffic. Some marketers send paid clicks to their home...

Gartner’s Annual CMO Spend Survey is always an interesting read. It provides a peak into the minds of CMOs and the issues they are dealing...

One of the most significant trends in search over the last five years has been the emergence of voice search. Whether it’s through the growth...

Having led marketing at several large advertisers, we have had the opportunity to spend a significant amount of time with the teams from both...