MARKETING INSIGHTS
Thought-Leadership for Digital Marketing Leaders
UNLEASH THE POWER OF E-E-A-T & YMYL
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Leading from the Front: Quick Takes
These 2-3 minute audio and video clips are intended to give in-house senior marketing leaders some practical advice on solving problems and leading their brands and internal teams to new levels of digital marketing success. Enjoy!
Four Practical Tips to Improve SEO in 2021 (Video)
As we head into 2021, I wanted to start the year off by providing four suggestions that non-technical marketers can use that will have an impact on your SEO performance but that likely won’t require huge investments in capabilities or technical resources to get them done.
What to Look for in a Potential Vendor Partner (Video)
Investing in SEO can seem like a major expense and selecting the wrong partner can be disastrous from a financial perspective. When I think about how to select a good partner, there’s multiple factors that go into it.
Building Internal Capabilities (Video)
Almost without exception, every company I’ve worked with or for has leveraged external partners to do at least a portion of the marketing.
5 Marketing Trends to Watch for in 2021
2020 is almost over and I think I can speak for all of us and saying we won’t be sad to see it in the rearview mirror. As we head into the new year, here’s some things I’m going to be watching for in marketing.
Internal vs. External Marketing Spend (Video)
Would you be able to go in front of your Board or your CEO or your annual Shareholder meeting and explain, in detail, how those Marketing dollars are getting spent without getting some serious challenges and it getting really uncomfortable?
The Best Destination for PPC Traffic (Video)
Several years ago, I was invited to Mountain View to discuss go-forward strategies, alpha and beta test opportunities and ways that my company could partner more effectively with Google. At the end of the day, they shared some emerging capabilities and tests they had in market at the time.
Lifetime Value vs. ROI: Which Marketing Metric Should You Use?
Marketing measurement performance is notoriously difficult. Were that not the case, the famous adage from John Wanamaker about not knowing which half of his advertising spend was wasted would not be cited in so many marketing texts.
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